Last updated: June 16, 2026
Open the official Spidey Tracker
Pan the world map, watch sightings light up, and report your own — live on the site Sony built for Spider-Man: Brand New Day.
Opens the official Sony Pictures site in a new tab. This guide is an independent companion and isn’t affiliated with Sony or Marvel.
What is the Spidey Tracker?
The Spidey Tracker is an official marketing site launched by Sony Pictures on June 15, 2026 for Spider-Man: Brand New Day. It’s a stylized, retro-game-styled world map where “sightings” of Spider-Man pop up across the globe — split between confirmed appearances and rumored ones — as the cast’s press tour unfolds toward the movie’s July 31, 2026 release.
Here’s the clever part: the tracker isn’t just promotion — it’s pulled straight from the movie. In Brand New Day, Ned Leeds (Jacob Batalon) builds an app called “Spidey-tracker” so people can report Spider-Man sightings around the city. The real website brings that fictional app to life, with Ned himself introducing it in a video message. See exactly how it works →
What you can do on the tracker
Interactive world map
A stylized, retro-game-styled map where you can pan and zoom to view Spider-Man "sightings" all over the world, split between confirmed appearances and rumored ones.
Report a sighting
The site connects to the official @spideytracker account on X, so fans can report where they’ve "spotted" Spider-Man and add to the map’s buzz.
Events directory
A dedicated section lists real-world Spider-Man appearances and events you can actually attend as the press tour rolls out.
Ned’s video message
Founder of the in-universe app, Ned Leeds, greets you with a video — tying the promo site directly to a scene in the movie.
Trailer + tickets
Watch the latest Brand New Day trailer and jump to ticketing links right from the tracker.
Sound + map filters
Toggle the soundtrack and filter the map to focus on confirmed stops, rumors, or events near you. (Samsung Galaxy is a campaign partner.)
Where will Spider-Man appear?
Sony says the web-slinger will “appear all over the globe” in the coming weeks. Below are the stops we know about — confirmed ones are tied to official announcements, while rumored ones come from fan datamines of the tracker. See the full sightings list →
San Diego
San Diego Comic-Con (Hall H panel) · July 23–26, 2026
Spider-Man: Brand New Day is confirmed for an SDCC panel, where the final trailer is widely expected to premiere. This is the marquee confirmed stop on the tracker.
New York City
World premiere (red carpet) · Late July 2026 (rumored)
A New York world premiere surfaced in a fan datamine of the tracker. It fits the film’s NYC setting, but Sony has not officially confirmed the date or venue.
Los Angeles
Press junket / fan event · July 2026 (rumored)
A standard LA junket stop appears among datamined locations. Treat as unconfirmed.
London
European premiere / fan event · July 2026 (rumored)
A UK stop is rumored — fitting, given much of Brand New Day shot at Pinewood Studios and in Glasgow. Unconfirmed until Sony reveals it.
Watch: the tracker teaser
Latest updates
Fans swarm the tracker, racing to log sightings
A day after launch, fans are flooding spideytracker.com — trading guesses about where Tom Holland and the cast head first, and racing to log sightings before the official stops are revealed. A datamine of the tracker has already surfaced a list of planned tour stops, including a rumored New York world premiere.
Sony launches the official Spidey Tracker
Sony Pictures launched spideytracker.com, an interactive, retro-game-styled world map where "sightings" of Spider-Man pop up across the globe ahead of Brand New Day. The same day, the studio confirmed the film for a San Diego Comic-Con panel.
The tracker is pulled straight from the movie
The Spidey Tracker isn’t just a marketing gimmick — it’s lifted from a scene in Brand New Day where Ned Leeds (Jacob Batalon) tells Peter Parker he built an app called "Spidey-tracker" for people to report Spider-Man sightings around the city. On the real site, Ned even introduces it in a video message.
Quick answers
What is the Spidey Tracker?
The Spidey Tracker (at spideytracker.com) is an official interactive marketing site launched by Sony Pictures on June 15, 2026 for the movie Spider-Man: Brand New Day. It’s a stylized world map where "sightings" of Spider-Man pop up across the globe as the cast’s press tour unfolds, split between confirmed appearances and rumored ones — counting down to the film’s July 31, 2026 release.
How does the Spidey Tracker work?
You interact with a retro-game-styled world map to view Spider-Man sightings worldwide. Pins mark confirmed promo stops and rumored ones; you can filter the map, toggle sound, watch the trailer, and report your own "sighting" through the linked @spideytracker account on X. New pins unlock as Sony reveals each stop on the press tour.
Is the Spidey Tracker real or part of the movie?
Both. It’s a real website you can visit, and it’s pulled directly from Brand New Day: in the film, Ned Leeds (Jacob Batalon) builds an app called "Spidey-tracker" so people can report Spider-Man sightings around the city. The promo site brings that fictional app to life — Ned even introduces it in a video message.
Who made the Spidey Tracker?
Sony Pictures built and launched it as part of the marketing campaign for Spider-Man: Brand New Day. Samsung Galaxy is a promotional partner. It is an official studio site — this guide is an independent, unofficial companion to it.
Sources
- Spidey Tracker — official site (Sony Pictures)
- @spideytracker — official account on X
- ComicBookMovie — "Brand New Day Launches Spidey Tracker As Movie Is Confirmed For SDCC Panel"
- Cosmic Book News — "Spidey Tracker Comes Straight From The Movie"
- IMDb — Spider-Man: Brand New Day (2026)
- Marvel.com — Spider-Man: Brand New Day
- BBC News — "Spider-Man: Brand New Day filming extended in Glasgow"