Spidey Tracker — Frequently Asked Questions
Last updated: June 16, 2026
What is the Spidey Tracker?
The Spidey Tracker (at spideytracker.com) is an official interactive marketing site launched by Sony Pictures on June 15, 2026 for the movie Spider-Man: Brand New Day. It’s a stylized world map where "sightings" of Spider-Man pop up across the globe as the cast’s press tour unfolds, split between confirmed appearances and rumored ones — counting down to the film’s July 31, 2026 release.
How does the Spidey Tracker work?
You interact with a retro-game-styled world map to view Spider-Man sightings worldwide. Pins mark confirmed promo stops and rumored ones; you can filter the map, toggle sound, watch the trailer, and report your own "sighting" through the linked @spideytracker account on X. New pins unlock as Sony reveals each stop on the press tour.
Is the Spidey Tracker real or part of the movie?
Both. It’s a real website you can visit, and it’s pulled directly from Brand New Day: in the film, Ned Leeds (Jacob Batalon) builds an app called "Spidey-tracker" so people can report Spider-Man sightings around the city. The promo site brings that fictional app to life — Ned even introduces it in a video message.
Who made the Spidey Tracker?
Sony Pictures built and launched it as part of the marketing campaign for Spider-Man: Brand New Day. Samsung Galaxy is a promotional partner. It is an official studio site — this guide is an independent, unofficial companion to it.
What is the official Spidey Tracker website?
The official site is spideytracker.com. The official social account, where fans report sightings, is @spideytracker on X (formerly Twitter).
How do I report a Spider-Man sighting?
The tracker connects to the @spideytracker account on X. Fans post where they’ve "spotted" Spider-Man, and the buzz feeds into the map. Real-world appearances are also listed in the tracker’s events section.
Where will Spider-Man appear? What are the tour stops?
Sony says the web-slinger will "appear all over the globe" in the coming weeks. The one firmly confirmed stop is a San Diego Comic-Con panel (July 23–26, 2026), where the final trailer is expected to premiere. A fan datamine of the tracker has surfaced additional planned stops — including a rumored New York world premiere — but those remain unconfirmed until Sony reveals them on the map.
When does Spider-Man: Brand New Day come out?
July 31, 2026 in the United States (some markets, such as India, open a day earlier on July 30). The Spidey Tracker campaign runs through release as the countdown plays out.
Is Spider-Man: Brand New Day at San Diego Comic-Con 2026?
Yes. The film is confirmed for an SDCC panel during the convention (July 23–26, 2026). The final trailer is widely expected to debut there, and a Comic-Con appearance is among the tracker’s anticipated stops.
Who is in Spider-Man: Brand New Day?
Tom Holland returns as Peter Parker/Spider-Man, with Zendaya as MJ and Jacob Batalon as Ned Leeds. The cast also includes Sadie Sink, Jon Bernthal as the Punisher, Michael Mando as Scorpion, Mark Ruffalo as Hulk, and Tramell Tillman. Destin Daniel Cretton directs.
Where was Brand New Day filmed?
Principal photography began in Glasgow, Scotland in August 2025 under the working title "Blue Oasis," with city-centre streets — Bothwell Street, St Vincent Street, George Square, Merchant City, Trongate and others — dressed to double as New York City. Production then moved to Pinewood Studios in Buckinghamshire and other English locations, wrapping in December 2025.
Is the Spidey Tracker free to use?
Yes. Visiting spideytracker.com and exploring the map is free. Ticketing links on the site take you to standard movie-ticket retailers once tickets go on sale.
Dig deeper: how the tracker works, the tour stops, or the movie itself.